||Toys in the News
The month's latest news affecting the global
toy market place...
||Disney Quits McDonald's...
Disney is trying to distance itself from the bad
publicity associated with the ill effects of
McDonald's food by recently deciding not to renew
its 10-year global promotional contract with the
fast food vendor. The current contract expires at the
end of this year.
A. Mooney, chairman of
Disney Consumer Products stated that Disney
is "trying to develop "better for you" (food) ranges
The company has started licensing
fresh fruit in European supermarkets in an attempt to
jump on the healthy eating bandwagon for children.
The branding involves putting collectible stickers on
the skin of fruit which can then be transferred into a
||Hooray for Dads and Daughters...
As you may have read in our own
Newsletter last month, Hasbro had announced in April
that they were going to develop a line of dolls
modeled after a new music group, the Pussycat
This was seen as an attempt by
Hasbro to compete with the Bratz fashion dolls from
MGA Entertainment. Well,
it turns out that Hasbro has shelved their
Dads and Daughters, an advocacy
group, immediately mounted a letter-writing
campaign which led the company to drop its
Pussycat Dolls line
plans. Hasbro stated in late May that the music
group's "creative direction and images are focused on
a much older target" and that the toy line
was "innappropriate for Hasbro".
With Lucasfilms’s $3 billion in merchandise sales
worldwide last year, all based on Star Wars: Episode
III: Revenge of the Sith, the world’s toy sellers are
hoping that this summer’s blockbuster films will have
at least the same power to move their merchandise
Last year, it was all about Star Wars, this summer
there are three movies – Cars, Superman and Pirates
of the Caribbean. Three should be better than
For Cars, which hit theaters on June 9th, Disney
signed 350 suppliers to produce products for the two
to six year-old age group. Products include
bedding, children’s clothing and of course, toys
including a $34.99 Fast Talkin’ McQueen vehicle that
does 15 tricks. For the Pirates film, opening in July,
Disney is targeting six to nine year-olds with toys
that encourage children to act out the drama in the
movie. There are mill wheel sets with collapsing
ladders and pistol and belt sets with blast sound
effects. Disney is also reaching out to older
consumers with apparel and accessories based on
the skull theme.
The merchandising for Superman, which opens on
June 30th, aims to attract both children and adults.
Toys and apparel that targets children aged between
five and eleven years old as well as adults and teens
with clothing like $85 rhinestone-encrusted tank tops
and $300 cashmere sweaters with the “S”
Merchandisers are already looking beyond the
summer and plan to refresh offerings tied to the DVD
releases of these movies during the holiday
BlueRibbon Toys will definitely include some of these
toys in our shipments in time for your holiday sales.
That’s all for this issue.
will not be published in July or August. Therefore, we
will take this opportunity to wish you a Happy Fourth
of July and a prosperous, enjoyable and safe summer.
Our Newsletter will return to you with its
We will of course, be here
to serve your toy needs throughout the
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suggestions for our Newsletter to
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